News

 

The chance of a lifetime


We at 90degrees have been instructed to run a full marketing campaign for The Chancery building, situated in the heart of Manchester’s business core…

We at 90degrees have been instructed to run a full marketing campaign for The Chancery building, situated in the heart of Manchester’s business core. The building is currently undergoing major refurbishment with a view of being launched in early 2017.

To begin the marketing strategy, we completed a full rebranding exercise for the building, launching and integrating this into a HTML emailer and an interactive pdf brochure. Within the brochure we also had two axonometric for the two vacant floors, giving a more visual approach to space planning.

So far the marketing has proved successful and we look forward to the full launch of the building into the market.

The chance of a lifetime
 
 

Albert Dock


A Piece of History

In 2015 90degrees were instructed by Arrowcroft Group to produce the bespoke investment brochure for the sale of its prize asset, Albert Dock.

During their ownership spanning over 30 years, Arrowcroft Group fronted the transformation from derelict, unused warehouses and dock to the glistening jewel of Liverpool’s waterfront that is so iconic today.

To document such a transformation, Arrowcroft commissioned 90degrees to design and produce a book that tells the story from the very beginning.

The finished book is a fascinating journey told mostly by the striking imagery, starting with its construction by famous engineer Jesse Hartley, times of dereliction after WWII, and then its rise from the ashes thanks to Arrowcroft Group’s vision.

The brand and design takes inspiration from the Dock’s maritime heritage, with character print finishes supporting the wonderful imagery researched and sourced from numerous parties.

Albert Dock
 
 
 

81 Fountain St


Located in the heart of Manchester’s central business district, 81 Fountain Street is undergoing a comprehensive refurbishment after acquisition by Mercer Real Estates Partner in later 2015.

Having pitched and won the work, 90 Degrees have developed the new brand for the building which epitomises the quality and character that the new space will bring.  The polished poured concrete and anodised bronze metal finishes, along with the clean lines and open spaces, inspired the branding and style for the initial marketing materials.

Due for completion towards the end of 2016, 90 Degrees continue to work on further marketing materials for the building, including a website and brochure, alongside agents Canning O’Neill and Lambert Smith Hampton.

81 Fountain St
 
 

Bringing depth to marketing


The building of two tales, Yorkshire House and Yorkshire Hub is an intriguing offering in Leeds City Centre. It has two separate entrances taking you to on one side a corporate, well designed, high quality space and the other leading you into a more quirky offering, for the potential creative occupiers.

90degrees has completed the installation of the marketing suite for the building demonstrating the offerings available, taking the already established ‘Think’ campaign which persuades people into thinking about eh type of space that is suitable for them and demonstrating that this building has it all depending on your requirements.

We took the design and integrated textures with vinyl and acrylic to create depth to the design and create a visually appealing look to the aesthetic of the production for the suite. By doing this we have been able to help to pull out key detail and give maximum impact to the designs created for the space.

Bringing depth to marketing
 

Transformation underway in Reading


Following the successful pitch for a new job in Reading, 90degrees embarked on the task of rebranding Apex Plaza, to Apex and creating a brand mark and colour palette to represent and be the face of the Grade A building.

When initially creating the brand we were keen to design a brand which encapsulated a strong concept for what was to come with the building. There is a lot of refurbishment happening here, which will commence in phases, so it was important that the key message is maintained and intrigue retained for potential occupiers.

Discover – this was the key word that the theme, concept and streamlines derived from and allows for an impactful statement on the marketing so far.

We are at the beginning of the project with so far having established the brand and it’s identity, designing an initial brochure, holding page to create a web presence and analysing the signage of the surround and building itself to begin stamping the Apex brand mark on the building, prompting the voice of change and releasing a message to the market that something exciting is to come… very soon!

http://www.apexreading.co.uk

Transformation underway in Reading
 
 

Boi Trading website


With an expanding portfolio of brands, the Boi Group came to us to enhance their online presence, following the successful launch of the Crosshatch website.

With their own brands and licensed brands, it was important to clearly showcase their range of very different products for men women and children and give suppliers a succinct and professional understanding of what the group have to offer.

With the Boi Group site now live, 90 Degrees are moving on to develop one of the groups first bespoke e-Commerce platforms for their Ripstop brand as they continue to emphasise the importance of digital marketing within the faced paced and ever-changing fashion industry.

Boi Trading website
 
 
 

Alchemy


When XLB became the new asset managers of Alchemy in 2016, 90degrees were appointed to undertake a re-brand and re-launch of the Welwyn Garden City building, which had sat empty without much presence in the market under previous ownership.

A contemporary new brand was developed to re-launch it to the market, that had to be reflective of the high quality refurbishment works carried out by XLB.

Once re-branded and photographed to show off the building’s striking architecture, development of various marketing materials began including a high quality, lay flat printed brochure, website, way finding totem and letting signage.

Recent lettings are testament to the building’s success, with floors already let to Pinnacle Consulting Engineers and Deutche Telekom.

Alchemy
 
 

88 Church Street


A comprehensive refurbishment by landlords, Schroders has seen 88 Church Street transform into contemporary, high quality office accommodation in the heart of Liverpool City Centre.

90degrees has been working with Schroders and the letting agents, Worthington Owen, to equip the building with a new brand and identity for it’s re-launch, along with the new letting brochure and the building’s striking illuminated entrance signage.

The success of the building’s return to the market and the refurbishment spanning the seven office floors and common parts, is evident with a recent letting of two floors agreed to Thompsons Solicitors.

88 Church Street
 
 

OGS Works Revealed by Allied London


OGS Works is Allied London’s latest start-up city centre workspace which is already proving to be hugely popular with members and businesses from the world of tech, music, media, fashion and retail.
The former media hub has been refurbished to provide an inspiring location for people to work as well as place for creativity, socialising and networking with like-minded individuals.
90degrees has been working with Allied London following the refurbishment works to design and deliver a new wayfinding signage system that reinforces the new OGS Works brand, as well as dressing the space where the new occupiers work, with graphics and displays that contribute to the creative and inspirational feel of the workspace.

OGS Works Revealed by Allied London
 

Daylight Saving Cards for Sevendale House


As the tenant line-up at Sevendale House becomes stronger and stronger since the building’s refurbishment back in 2014, so too does the building’s offering to it’s occupiers.

90degrees, working with the landlord PJD Holdings, has recently designed, built and launched a new loyalty scheme exclusively for occupiers at Sevendale House.

By registering online and receiving a Daylight Saving loyalty card, tenants are able to browse through the specially-negotiated offers available to them and redeem by presenting their card at one of the many stores, cafes, bars and restaurants located at Sevendale House itself, or the surrounding Northern Quarter.

The dedicated offers page has been integrated with Sevendale’s existing website and the scheme’s printed loyalty cards are already proving to be very popular, with almost 200 on the first date interested occupiers registering in the first few days of launching.

Daylight Saving Cards for Sevendale House