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The Markthal


The Market Hall or Markthal completed in October 2014 and combining both residential apartments and offices with an underground 4-storey car parking that is in a horseshoe-shaped outer walls and roof, the building is also home a large market hall with a glass facade at each end.

The Market Hall was designed by architectural firm MVRDV. The grey nature stone building has an archaise structure like a horseshoe.

The inside of the building is adorned with artwork by Arno Coenen covers 11,000 square metres and shows strongly enlarged fruits, vegetables, seeds, fish, flowers and insects. The artwork by Arno Coenen covers 11,000 square metres The work was made using digital 3D-techniques. This enormous file of 1,47 terabytes needed special servers, these are also used by Pixar Studios for making animated movies.

Right after the opening in 2014, the artwork got a lot of attention from around the world and some called it The largest artwork in the world whilst others prefer to refer to it as The Sistine Chapel of Rotterdam.

The Market Hall was one of the first buildings in the world that could be seen by augmented reality. By using the application UAR that users could see 3D-models of the building, and how it was going to look like.

The Markthal
 
 
 
The new way to work…
 
 

Is it all in the name…?


Does a brand name have to mean something to make it successful?

At 90degrees we often go through a re-naming process and build a strategy to enforce the gravitas of that name. While wondering around the World Wide Web we came across the beautiful website called Etsy and wondered where this name came from, so with a little help from Google we found out that: [Robert] Kalin said that he named the site Etsy because he “wanted a nonsense word, because I wanted to build the brand from scratch. I was watching Fellini’s 8 ½ and writing down what I was hearing. In Italian, you say ‘etsi’ a lot. It means ‘oh, yes.’ And in Latin, it means ‘and if.'”

And why not…? This has a story in its own right!

Is it all in the name…?
 

Stunning digital sculptures


We found some great digital work recently by Adam Martinis. Worth a few minutes having a gander through.

Link

Stunning digital sculptures
 
 

Interactive Hoarding – Market street


Noticed some new interactive hoarding on Market Street today. Nice Manchester skyline illustration too.

Interactive Hoarding – Market street
 
 
Forcing you to find a balance
 
 

360-Degree Video for Virtual Reality


With virtual reality as the next big platform, Sphericam 2 has looked to capitalize on all the commotion with a new VR camera that produces 360° video in 4K resolution. Harbored inside a tennis-sized spherical shell are six individual cameras capable of recording video at up to 60 fps without having any blind spots. The Sphericam 2 also features Wi-Fi and video streaming , high-quality compression, and a real-time stitching process that allows for instant crafting of media. Check out the product’s Kickstarter campaign here, which has already exceeded its $150,000 funding goal.

360-Degree Video for Virtual Reality
 
 

Innovative advertising from Fiat


Parking assist billboards

Fiat have created an interactive installation to assist parking with one of their carefully positioned billboards. Take a look and see for yourself… Click here

Innovative advertising from Fiat