The Met Apartments

The Brief:

The key objectives were to create a name, brand and eye catching marketing campaign for a refurbished Art deco warehouse that was to feature a contemporary residential development of 70 apartments.

The Idea:

We wanted to create a brand and campaign synonymous with the real heritage of the 1930’s, both visually and emotionally. An era of the avant-garde, we wanted to reflect this glamorous and exuberant decade. Having conducted considerable research into the Art deco period and 1930’s style, we identified a typography, colour scheme and imagery that would convey this individualism.

The Concept:

The final result is The ‘Met’ Apartments, initially being inspired by the Metropolitan (underground) signage in Paris, and a campaign that combines classic 1930’s style with a contemporary feel, using the iconic photography of past and present.

The Results:

Our campaign generated immediate interest and captured the imagination of investors and private tenants alike, with a total of 65 out of the 70 apartments sold to date.